Resume
I started out writing. The writing turned into campaigns, and somewhere in there I stopped being a content person and started being a growth one. Now I work close enough to the product to argue about it. Everything below matches what I’d tell a reference checker. If you want a PDF, email me and I’ll send one.
Product Marketing Executive · Avada Commerce · April 2024 – Present · Hanoi, Vietnam
Avada builds SaaS tools for e-commerce merchants, including Joy Loyalty Program (4.9★, 1,536 reviews on Shopify App Store). I sit between what the product can do and what merchants are shopping for, on tools a small store could never have afforded to build for itself.
Owned ASO for the Shopify App Store listing, which took installs to x2 and lifted install rate by 5%
Built and ran the BFCM multi-channel campaign, which brought in x5 the leads and raised reach by 196%
Designed growth experiments and tracked them in Mixpanel, lifting trial rate by 12%
Ran go-to-market planning for product launches, producing case studies and sales decks used by the business development team
Joined product discovery sessions and translated customer feedback into positioning and messaging
Named Outstanding Employee of the Quarter twice in 2025 (Q1 and Q4), Avada Group company-wide award
Marketing Specialist · Medbrain · January 2024 – March 2024 · Hanoi, Vietnam
Shipped multi-channel campaigns across SEO, PPC, and social media, which lifted email CTR by 31% and organic traffic by 30% after an SEO audit
Organized online webinars that converted 20% of attendees into users
Marketing Associate · Siten JSC. · September 2022 – December 2023 · Hanoi, Vietnam
Set the marketing strategy for the Viet Toc app and grew quarterly reach by 15%
Launched a partnership campaign with “Tiếng Việt giàu đẹp” that reached 48% above average
Managed customer relationships and compiled user testimonials to inform product improvements
Built social media engagement campaigns that raised comment and share rates by 50%
Bachelor’s Degree in Business English · Foreign Trade University · 2020 – 2024 · GPA: 3.39
Certificate from FTU HCMCYU for excellence in student work and activities
Thach Thanh 1 High School · Thanh Hoa
Provincial Outstanding Student, Third Prize in English (2019)
Journalist & Reporter · Young Media Club (YMC FTU) · November 2020 – December 2022 · Hanoi, Vietnam
Non-profit student club producing educational content and publications for the FTU student community.
Wrote 15 articles across 4 issues of Sức Trẻ magazine and 10 articles on Yo! News
Managed relationships and interviewed KOLs, lecturers, and guest speakers for publications
Headed the Seeding Team on a major club project, generating 500 leads
Contributed to Đánh Thức Tết, a cultural project promoting Vietnamese Lunar New Year traditions to international students and staff at FTU
User Acquisition & Retention (ASO, CRM, Referral Programs)
Go-To-Market (GTM) Planning & Execution
Product Marketing & Market Research
Data Analysis, A/B Testing & Growth Experimentation (Mixpanel, Semrush)
Cross-functional Coordination (Product, Engineering, Growth)
Content Strategy & Sales Enablement
Vietnamese (Native)
English (Professional working proficiency)
IELTS Academic: 6.5 (2019)
