Projects

A multi-channel Black Friday campaign built on playbooks, not discount banners, carrying one message from paid ads through a landing page into the product.

A listing gets seconds, so I rebuilt Joy Loyalty’s around the words merchants search and the proof they need to see.

AI prototyping shortened the wait between an idea and a test, while gamified missions gave merchants on the free plan a path through setup.

The complaints merchants had already published about loyalty apps became the personas the team planned against.

I built launch planning on an OKR framework and a customer journey map, so product, marketing, and sales worked from one definition of success.

Joy Loyalty worked harder than it looked, so I rebuilt its personality and visual system until what merchants saw matched what they got.

I redrew the sitemap around why merchants arrive, and every page ended up with one job and one obvious next step.